While you have most certainly seen news footage or social media discussion surrounding the wildfires along the Cascade Loop, what you may not know is that there is a relatively small stretch of roadway where travelers will see burn areas. The level of loss in these communities is devastating, and our hope is to play a part in supporting their long-term recovery efforts by bringing guests to shop, dine and spend the night.

To help get the word out we’ve been working with DVA Advertising to supply updated information to the media to help eliminate confusion and disinformation. Articles resulting from those releases were carried by the Seattle P-I, Las Vegas Review-Journal, Longview Daily News, Vancouver Columbian, KOMOnews.com, KING5.com, USA Today, sfgate.com, The Chicago Tribune, Everett Herald, WHAS11.com, Eugene Register-Guard, and Northwest Cable News.

We are presently working on an additional PR initiative in partnership with the Chambers of Commerce in the fire-affected communities to continue to remind folks that the Cascade Loop Scenic Highway is OPEN!